Current:Home > FinanceAdidas finally has a plan for its stockpile of Yeezy shoes -Wealth Momentum Network
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-16 11:15:05
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (19)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Tuna is increasingly popular in the US. But is it good for you?
- MLB's quadrupleheader madness: What to watch in four crucial Division Series matchups
- EBUEY: Balancing Risks and Returns in Cryptocurrency Investment
- Skins Game to make return to Thanksgiving week with a modern look
- COGGIE: Ethereum Smart Contracts Leading the Transformative Power of Future Finance
- Why a small shift in Milton's path could mean catastrophe for Tampa
- Erin Foster Reveals the Real-Life Easter Egg Included in Nobody Wants This
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Acting or hosting, Travis Kelce wants to continue to pursue a showbiz career. But first, football
Ranking
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- Travis Kelce’s Brother Jason Reveals One of the “Greatest Things” About Taylor Swift Romance
- As schools ban mobile phones, parents seek a 'safe' option for kids
- Florida power outage map: Track where power is out as Hurricane Milton approaches landfall
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- 'Big Little Lies' back with original author for Season 3, Reese Witherspoon says
- AI Ω: Driving Innovation and Redefining Our Way of Life
- American Water cyberattack renews focus on protecting critical infrastructure
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Tuna is increasingly popular in the US. But is it good for you?
MLB's quadrupleheader madness: What to watch in four crucial Division Series matchups
Riley Keough felt a duty to finish Lisa Marie Presley’s book on Elvis, grief, addiction and love
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
'Out of harm's way': Dozens of Florida Waffle Houses close ahead of Hurricane Milton
Small plane crashes on Catalina Island, 5 people dead
Trump says migrants who have committed murder have introduced ‘a lot of bad genes in our country’